3 songs 3 spots (never more than 90 seconds. Aisle, Middle, Window). Back to Music. Would improve TSL and AQH. What the “old clocks” looked like and what worked.
You can use Media Monitors to see EXACTLY what happens to your own audiences every two minutes to prove out what Jerry’s article is saying.
This Media Monitors program costs extra so may be greyed out on your dashboard. So contact them for a look and spend a bit more. Mind Blowing!
You might then become a believer that “following the herd” is not a way to lead.
Oh, you will hear that it was tried recently in Boston and it (going to shorter but more frequent commercial breaks) didn’t work.
But no one has tried it with the new “3-minute rule “ in place.
3 songs 3 spots (never more than 90 seconds. Aisle, Middle, Window). Back to Music. Would improve TSL and AQH. What the “old clocks” looked like and what worked.
You can use Media Monitors to see EXACTLY what happens to your own audiences every two minutes to prove out what Jerry’s article is saying.
This Media Monitors program costs extra so may be greyed out on your dashboard. So contact them for a look and spend a bit more. Mind Blowing!
You might then become a believer that “following the herd” is not a way to lead.
Oh, you will hear that it was tried recently in Boston and it (going to shorter but more frequent commercial breaks) didn’t work.
But no one has tried it with the new “3-minute rule “ in place.