SiriusXM’s Paymium Debacle
Facing shrinking subscriptions and stagnant growth, SiriusXM is betting that a just-announced ad-supported pay tier can keep it relevant—but with Spotify, YouTube, and free radio dominating, the gamble is not a sure thing.
SiriusXM Play costs about $7 a month for 130 channels and “limited” commercials designed to appeal to price-sensitive consumers at a lower cost.
The only problem is for years SiriusXM has been discounting their regular service for as little as $3 a month with no commercials and in some cases zero per month (an expired deal with AMEX cardholders).
What’s worse, they are touting fewer commercials than free radio which could still be an irritating number especially when paying for it.
What makes SiriusXM think this 11th hour move is a stroke of genius.
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