Playing the Wrong Hits
One of the many advantages to teaching music business college students is you see the next trends developing before your eyes so I really want to share this with you because it is the total opposite of how radio currently plays music.
No one plays the hits better than radio, but now audience tastes are evolving from repetition to context – and while streaming music services can match every mood at every whim, it turns out radio has some options to compete better.
We’re taking a deep dive into specifics with two models that any radio station can adopt to make them instantly more competitive with digital alternatives.
At the very least, know why playing the hits isn’t working the way it used to and who knows, maybe you make a few of the suggested adjustments. Let me know what you think.
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A I must be AUTHENTIC INPUT. Curation of Music to fit the feel, time and connection is essential. Thank you, Jerry. Clark Smidt 1220watx.com Digital Classics You Love